Assurance
Branding | Front End Web Design | Collateral Design | Icon Design | Brand Guideline Design
Assurance was a fast-growing company whose mission was to help American families more easily acquire insurance and avoid financial hardship. Through custom data science, they competitively positioned themselves within their industry as having the efficiency of a modern insurtech business and the smart reliability of more established insurance companies. With a small team at Ten Gun Design, I helped to art direct, design, and execute a modern website and expansive brand system for this agile start-up.
Front-End Responsive Website Design
I worked closely with UI/UX designers and developers to design a clean and approachable website that met both customer and business needs. We ensured that this design would translate well across multiple platforms including tablet and mobile.
Shown Below:
Full homepage ui layout on tablet.
Brand Guidelines & Design Assets
To help Assurance’s internal communications team, I created a simple brand guideline document as well as quick guide poster for their reference. I also designed a full, custom icon library and two color versions of a repeatable pattern swatch for background usage.
Brand Collateral
As a part of Ten Gun Design’s services, I created concepts for a full suite of brand collateral to showcase the flexibility of the visual system. I also art directed photo styling and executed some partial photo retouching.
